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Three Ways that Chain Restaurants Can Connect With Local Markets

Summary: In this article, we explore current market trends of independent vs. chain restaurants, strategies of how chain restaurants can build a more local feel, and current chains that lead by [...]

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Sponsorship Experts: Three Brands that Cut Through the Clutter

Summary: In this article, we study brands that create unique sponsorship experiences, their strategies, and best practices for engaging consumers through sponsorship in our own brands. Leading By [...]

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Planting Roots: The History of Youth Sports Sponsorships

Summary: In this article, we examine the history of youth sports sponsorships, the role sponsorship plays in youth sports, and opportunities to get more sponsors involved. A Much Needed Staple Do [...]

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Let’s Engage: The Power of Sports Sponsorship – Part I

Summary: In part one of our two part series, we examine the power of sports, the development of the sponsorship industry, and a few benefits of adding sponsorships as a part of an overall [...]

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Traditional Media is Dying – Where Should I Spend My Marketing Budget?

Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into the heart of Center City Philadelphia is a perfect [...]

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Old School Marketing Techniques are Making a Comeback

All hail the age of inbound marketing techniques! Cold calling is a dying tactic. TV and radio spots are on the decline. Good riddance.

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Why Local Marketing Is the Biggest Gap In Your Marketing

Have you ever gotten a letter — a physical letter — from a friend? In an age where status updates count as “catching up” and friendship can be rejected with the click of a mouse, a snailmail [...]