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Let’s Engage: The Power of Sports Sponsorship – Part I

Summary: In part one of our two part series, we examine the power of sports, the development of the sponsorship industry, and a few benefits of adding sponsorships as a part of an overall [...]

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Traditional Media is Dying – Where Should I Spend My Marketing Budget?

Have you ever found yourself stuck in traffic on a major highway, hoping that the gridlock would break soon? The stretch of I-95 leading into the heart of Center City Philadelphia is a perfect [...]