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Measuring the Unmeasurable

How do you measure an effective broadcast or out-of-home (OOH) marketing campaign? Working in collaboration with expert marketers, we’ve developed an industry-validated approach to isolate [...]

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Sponsorship Grants

The Ultimate Guide to Sports Sponsorship Grants Thinking about applying for sports sponsorship grants? Here’s what you need to know. WAIT, WHAT IS A GRANT? A grant is a sum of money given [...]

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Why Word of Mouth is More Important than Paid Media

Summary: LeagueSide welcomes guest writer Michael Gladstone who discusses the influential power of word-of-mouth (WOM) marketing, the data that validates WOM as a useful tool, and the best [...]

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Concession Stands: Best Practices for Your Quick Serve Restaurant

Summary: In this article, we discuss the integral role that concession stands play at sporting events, the history of food in sports venues, and best practices for restaurants and brands looking [...]

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Concession Stands: Best Practices for Your Quick Serve Restaurant

Summary: In this article, we discuss the integral role that concession stands play at sporting events, the history of food in sports venues, and best practices for restaurants and brands looking [...]

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Three Ways that Chain Restaurants Can Connect With Local Markets

Summary: In this article, we explore current market trends of independent vs. chain restaurants, strategies of how chain restaurants can build a more local feel, and current chains that lead by [...]

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Sponsorship Experts: Three Brands that Cut Through the Clutter

Summary: In this article, we study brands that create unique sponsorship experiences, their strategies, and best practices for engaging consumers through sponsorship in our own brands. Leading By [...]

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Planting Roots: The History of Youth Sports Sponsorships

Summary: In this article, we examine the history of youth sports sponsorships, the role sponsorship plays in youth sports, and opportunities to get more sponsors involved. A Much Needed Staple Do [...]

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Building Momentum: The Power of Sports Sponsorship Part II

Summary: In part two of our two part series, we examine additional benefits of sports sponsorships, analyze best practices, and offer concrete strategies to incorporate sponsorships into your [...]

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Let’s Engage: The Power of Sports Sponsorship – Part I

Summary: In part one of our two part series, we examine the power of sports, the development of the sponsorship industry, and a few benefits of adding sponsorships as a part of an overall [...]

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