Dec 18 2023
By: Celia Balf
This year has been nothing short of extraordinary, marked by the changing media landscape of 2023, and monumental brands getting involved with youth sports. By the Numbers With…
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Dec 14 2023
By: Celia Balf
Community impact programs are an opportunity for brands to get involved in a more meaningful way. At the forefront, community impact organizations strive to better understand and address and or…
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Nov 27 2023
By: Celia Balf
Developing an effective healthcare marketing strategy requires a nuanced approach that considers the unique challenges and regulations of the healthcare industry. The healthcare sector caters to a diverse range of…
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Nov 13 2023
By: Celia Balf
Sports sponsorships provide a platform for brands to boost their visibility and connect with their audience. But long gone are the days where the only viable opportunities for brands were…
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Nov 10 2023
By: Celia Balf
In recent years, the landscape of sports and entertainment has undergone a profound transformation with Name, Image, and Likeness (NIL) deals and sponsorships. This shift from a traditional model where…
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Oct 10 2023
By: Celia Balf
The sports sponsorship landscape has long favored professional male leagues, relegating women’s and girls’ athletic endeavors to the shadows. However, in 2022 there has been an astounding shift: Professional women’s…
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Sep 07 2023
By: Celia Balf
At 14-years-old, girls are dropping out of sports at two times the rate of boys. There are many reasons why girls are more likely to drop out of sports, including…
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Aug 18 2023
By: Celia Balf
Sponsoring a local sports team can be a highly effective marketing strategy for businesses looking to increase brand visibility and community engagement. Not only does it allow you to support…
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Aug 16 2023
By: Celia Balf
Community advertising has emerged as a powerful marketing strategy that connects brands with their target audiences on a deeper and more localized level. By leveraging the influence and engagement of…
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