Youth Sports, sponsorships, marketing, Oh my

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Why Local Marketing Is the Biggest Gap In Your Marketing

Have you ever gotten a letter — a physical letter — from a friend? In an age where status updates count as “catching up” and friendship can be rejected with the click of a mouse, a snailmail letter is miraculously refreshing: the tailored message, the effort of the sender, and the personal interest in you.

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I think my kid has concussion symptoms. Now what? (1/3)

Concussion symptoms have been a serious topic of discussion in recent years, especially in the world of youth sports. I’ve been at the forefront of this issue since suffering a concussion of my own during my senior year on the Yale Women’s Ice Hockey team.