HomeAway understands that a family has a multitude of options when booking a vacation home online. HomeAway needed to to stay top of mind and was looking for opportunities to create memorable experiences for families.
HomeAway decided to build a multi-channel youth sports sponsorship campaign through LeagueSide. The focal point was a Coach of the Year contest where a winning coach received an all-inclusive paid trip on the HomeAway platform.
“I hadn’t heard of HomeAway previously, but thank you so much for this tremendous gift. This has been a year of great turmoil, but with your assistance we were able to turn it around and have a great season. This season couldn’t have been a success without your sponsorship.”