CASE STUDY

HomeAway

HomeAway understands that a family has a multitude of options when booking a vacation home online. HomeAway needed to to stay top of mind and was looking for opportunities to create memorable experiences for families.

Campaign Summary

HomeAway decided to build a multi-channel youth sports sponsorship campaign through LeagueSide. The focal point was a Coach of the Year contest where a winning coach received an all-inclusive paid trip on the HomeAway platform.

COACH OF THE YEAR

JERSEYS

EMAILS

SOCIAL MEDIA

“I hadn’t heard of HomeAway previously, but thank you so much for this tremendous gift. This has been a year of great turmoil, but with your assistance we were able to turn it around and have a great season. This season couldn’t have been a success without your sponsorship.”

BECOME THE MVP OF THE COMMUNITY