Meiji Hello Panda, a snack brand from Meiji America, has limited retail distribution in the US. With low brand awareness and no way to effectively introduce their product to kids & families near their retail partners, Meiji’s marketing team has turned to LeagueSide since 2019 for a solution.
LeagueSide helped Hello Panda sponsor leagues within a 5-mile radius of their retail partner locations. Campaign assets drove awareness and provided families with a clear call-to-action. LeagueSide coordinated the distribution of product samples across all leagues, and sales metrics from participating retailers indicated an increase of 16.3% in average daily units sold. Pre and post-campaign surveys showed a 66% increase in brand familiarity among their target audience.
“LeagueSide has been a tremendous partner as we’ve grown Hello Panda’s retail presence in the US. Through their youth sports sponsorships, we’ve established a local marketing and sampling strategy that is turnkey, scalable, and efficient.”