After a successful regional pilot with LeagueSide, a national wings restaurant chain wanted to expand their local youth sports sponsorships to a national scale. Their goal was to continue to drive store traffic and increase overall brand favorability in target markets.
The brand sponsored 220 leagues within miles of store locations in 25 DMAs across the country (including Hawaii!), reaching 518,000+ families and gaining over 91M impressions throughout the season.
To build recognition and favorability, the restaurant increased its exposure with authentic digital communications from leagues, web banners, and yard signs customized by location. To promote special offers, youth sports leagues distributed physical and digital coupons to league families, leading to in-restaurant and off-premises dining sales.
This omni-channel approach led to over $250,000 in sales from their coupon campaigns throughout the season!