Opendoor is reimagining the way that people sell their homes. The team was looking for an authentic and hyperlocal channel to build awareness for Opendoor’s services with families across key markets.
Opendoor partnered with LeagueSide to run targeted youth sports sponsorships across Dallas, Austin, and Houston. With branded jerseys, warm-up shirts and game signage, Opendoor was able to integrate their brand into the fabric of their communities.
The brand reached over 7,500 households and saw a massive increase of 302% in first choice unaided brand recall. Opendoor also increased its community support score by 50%, and families were 25% more likely to choose Opendoor after the season.
“As we grow within the US, we were looking for a partner that could deliver positive results while minimizing the time commitment required of our team members. LeagueSide has afforded us the opportunity to drive our brand awareness and educate families on our services across the regions we service in a low-lift way.” – Joey Soriano, Head of Local Marketing