Smithfield knows engraining themselves in family’s everyday lives is important for driving brand loyalty and word of mouth growth. That said, Smithfield was struggling to scale its local marketing efforts across several brands and markets.
Smithfield ran a LeagueSide youth sports sponsorship campaign for its Gwaltney and Esskay brands. Their messaging was simple – we’re a homegrown brand that cares about the community.
“I thank you so much for sponsoring our children! It means so much to me as a cheer coach! We love your products!!!”