Team Lyders, a Taco Bell franchisee operating 178 locations across 6 states was looking for a way to support the communities around their store locations, ultimately driving store traffic. They operate on a belief that investing in the community leads to long-term wins and partnered with LeagueSide to further entrench themselves in their community.
LeagueSide matched each Taco Bell partner with a youth sports organization within five miles of the target restaurant location. Restaurants were able to drive families in the door using custom email promotions and fundraiser nights. Based on a successful 227% ROI, Team Lyders expanded their campaign and now views LeagueSide as their community marketing go-to.
“Working with LeagueSide has helped us entrench ourselves in the communities that surround our store locations in a low-lift and consistent way.” – Molly Trosko, Director of Operations