UNDERCOVER COACH WITH SYDNEY LEROUX
When this group of young soccer players met their new skills coach, they didn’t know they’d be getting a different kind of lesson in teamwork.
DIRECTV and LeagueSide partnered on this initiative to promote participation in youth sports through targeted youth league sponsorships from DIRECTV. Youth sports are critical to child development, not just physically but also for mental, social, and emotional health as well. For the campaign, we wanted to surprise and inspire a DIRECT-sponsored girl’s soccer team and remind them of the unforgettable impact women can have when they support and speak up for each other on and off the field.
Sydney Leroux was the ideal athlete partner because she has experienced the challenges of equality in women’s sports as she’s advanced to the pinnacle of her career. As an Olympic gold medalist and professional soccer player, Sydney has seen the much needed increase in participation, viewership, and funding into women’s sports but she also understands the next generation of female athletes need to continue the charge – a lesson she imparts as an undercover coach.
This campaign supports DIRECTV’s overall marketing strategy by supporting the underrepresented and connecting individuals with what they are passionate about. It also showcases that DIRECTV is committed to the communities they serve, which will go a long way toward increasing brand loyalty and awareness among the many thousands of families they have impacted.
Youth Sports Scholarship $500 Sweepstakes
DIRECTV partnered with LeagueSide in 2022 to sponsored over 850 youth sports
leagues, directly impacting communities across the country.
Our partners at DIRECTV are giving every youth athlete a chance to win this Fall!
From now until November 30, 2022, parents, guardians and coaches can enter to win a $500 scholarship as part of DIRECTV’s effort to give more families and players access to youth sports.